YG PLUS launched BUFFZ, a multi-IP fandom platform designed to connect fans with a wide range of official and fan-centric merchandise. The name combines “Buff” (enthusiast) with “-Z” (a collective), reflecting a community-driven identity. A new brand system was developed to support this concept. BUFFZ offers official albums, MD, and curated fan goods, while collaborating with various IPs to deliver unique products. With features like fast shipping and crowdfunding, it improves the fan shopping experience and provides a space for users to connect and share fandom culture.