The experience from signing up to entering the app is a critical moment that shapes the user's first impression of the service. When defined as the onboarding process, providing an engaging and relevant onboarding experience can positively influence both sign-up and first-purchase conversion rates. Style Onboarding is a program that offers users a selection of lookbooks across various categories and styles, allowing them to choose based on their preferences. Based on their selections, personalized curation is provided to help users easily discover and purchase brands and products that match their style.