WAVY is a women-focused brand built around the slogan “Like a wave, just the way you are.” Its identity captures fluidity, softness, and confidence through a wave-inspired symbol and a rounded sans-serif wordmark. The color palette blends lively pastels with deeper tones for versatility across fashion and lifestyle products. WAVY expresses a visual balance of elegance and individuality—moving naturally and unapologetically with a strong sense of self.