Jeilgwan is a modern Korean bar that reinterprets the depth and elegance of traditional Korean cuisine with a contemporary touch. The brand centers around the experience of sharing good food and drinks in a warm, conversational atmosphere. The space is designed to offer a refined yet relaxed ambiance where visitors can enjoy with all senses. The logo takes inspiration from the traditional Korean eaves (cheoma)—reimagining their elegant curves and architectural balance within the letterforms of “JEIL.” This creates a sophisticated and harmonious identity. The brand’s color palette, black and white, symbolizes the harmony of yin and yang, expressing a balance between tradition and modernity. Soft curves combined with clean typography highlight Jeilgwan’s understated elegance.