CalmLab is a skincare brand rooted in the concept of “calm” and “laboratory”—merging emotional soothing with clinical credibility. It offers a brand experience that gently comforts both the skin and the mind.
The wordmark visualizes each component of the name: ‘Calm’ is expressed in a serif typeface that conveys warmth and nature, while ‘Lab’ uses a sans-serif typeface to represent professionalism and scientific precision.
The symbol features soft, organic curves in a repeated formation, reflecting the ideas of natural rhythm and calm restoration. The overall graphic system employs a restrained color palette and gentle composition to build trust and emotional resonance.