29CM has been operating a gifting service, but the proportion of users utilizing this feature among the overall user base has remained consistently low. Additionally, the share of first-time gift users has been steadily declining. Meanwhile, the gifting market is projected to exceed 4 trillion KRW by 2025, highlighting a major opportunity that 29CM has not fully captured. Recognizing this, the team initiated a project to renew the gifting home with the goal of delivering a more satisfying and seamless experience. Through this renewal, the aim is to drive revenue growth and establish 29CM as a key player in the growing gifting market.