Petoon is a pet lifestyle brand that visualizes the warm emotional bond between pets and their owners. The name merges “Pet” and “Cartoon,” and the identity embraces soft curves and a rounded, playful tone to communicate warmth and familiarity. The symbol integrates the silhouettes of a cat and dog into a single ‘P’ form—symbolizing the brand’s values of coexistence and harmony. The wordmark features a smooth, handwritten style that evokes friendliness and emotional comfort, while the muted green tone used throughout adds visual serenity and balance.