06

06

Samsung Electronics

Samsung Electronics

designer

designer

Audrey Kang

Audrey Kang

Type

Type

Web Design

Web Design

Year

Year

2022

2022

About

About

This project involved the creation of a new product site for Samsung Galaxy, localized for over 80 countries. Unlike previous one-way presentations of specs and features, the focus was on enabling an interactive, content-driven experience where users could explore and understand the product intuitively. Using WebGL, users could scroll through and see the device fold, rotate, and unfold in real-time, simulating hands-on interaction and deepening feature comprehension. From scratch, the team handled everything from 3D modeling, rendering, design, and copywriting to publishing and global localization for each market.

This project involved the creation of a new product site for Samsung Galaxy, localized for over 80 countries. Unlike previous one-way presentations of specs and features, the focus was on enabling an interactive, content-driven experience where users could explore and understand the product intuitively. Using WebGL, users could scroll through and see the device fold, rotate, and unfold in real-time, simulating hands-on interaction and deepening feature comprehension. From scratch, the team handled everything from 3D modeling, rendering, design, and copywriting to publishing and global localization for each market.