Mood Museum is an experience-driven fragrance brand that reimagines scent discovery through a tactile, self-curated journey. Guided by the slogan “Be your own curator,” it empowers individuals to explore personal preferences with autonomy and intuition. Built on the values of Respect, Reveal, and Reimagine, the brand encourages diversity in taste, affirms individuality, and frames fragrance as an extension of identity—not just a luxury. The Curator Pack offers hands-on access to multiple scents without prior purchase, allowing users to make decisions through experience rather than assumption. Its Key Visual System features a three-step ascending motif—designed to leave a bold first impression while revealing deeper meaning through continued engagement. This abstract form mirrors the journey of self-discovery. Mood Museum transforms fragrance into a statement of self-expression, inviting users to curate their own olfactory identity.