Skinny Cut is an inner beauty brand that promotes light, simple approaches to wellness and self-care. At the heart of the brand is the motif of a tear line—symbolizing the effortless removal of unnecessary weight and discomfort. This concept is visually captured in the logo, where a dotted line cuts through the brand name, representing control, separation, and the beginning of change. Bold color contrasts and tear-line graphics emphasize not just weight loss, but the idea of joyful transformation. Packaging features clean icons like “Light Eating,” “Healthy Diet,” and “Lose Weight,” along with apple imagery to convey natural ingredients and a healthy, accessible approach to dieting. Skinny Cut aims to go beyond weight loss—serving as a fresh tear line for a lighter, healthier lifestyle.