Government-backed initiative to discover and nurture high-potential K-beauty SMEs, launched in collaboration with Amazon, COSMAX, Korea Kolmar, OLIVE YOUNG, and Shinsegae Duty Free. Aimed at boosting SME cosmetics exports to over USD 10 billion by 2027, the program demonstrates a strong commitment to supporting Korean small businesses on a global scale. Scope of work included overall design direction—branding, key visuals, merchandise, and print materials.